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Digital Distractor type

The Channel Spammer

Email, then chat, then text, whichever might get a response in the next minute. You want to know your message has landed. Your team monitors every platform, and information ends up scattered across all of them.

Save your quiz results, ask your team what they see, and build a Traction Shift.

Illustration of the Channel Spammer

Five habits to watch

What a Channel Spammer tends to do, and what it costs the people around you.

  • You send the same message by email, chat, and text

    Your team feels: They check every app all day so nothing slips

  • If there is no reply fast, you try another channel

    Your team feels: They feel chased and stop doing deep work

  • You make decisions in whatever app you happen to be in

    Your team feels: Nobody can find what was agreed, or where

  • You text people about work that is not urgent

    Your team feels: Their personal phone becomes a work channel

  • You ping to ask whether they saw your other message

    Your team feels: Two interruptions for the price of one

How it shows up

  • Sends the same message on every app
  • Switches channels when a reply is slow
  • Makes decisions wherever the chat happens to be

When you shift, your team gets

  • ✓ One place to look
  • ✓ Time to finish before replying
  • ✓ One record of what was decided